PlasTiPremia App Overview
PlasTiPremia is a collaborative project between AMIU Genova, the Environmental Department of the Municipality of Genova, Corepla (the national consortium for plastic packaging), and ILC (Ligurian Institute for Consumerism), which brings together all consumer associations. The initiative, supported by a contribution from the Liguria Region, aims to reward citizens for recycling plastic bottles and containers. Users earn points by depositing plastic packaging into eco-recycling machines, with each item earning them 1 point.
Accumulating 30 points allows users to receive discounts at local stores, supermarkets, as well as incentives related to sustainable mobility, culture, sports, and health. The eco-recycling machines feature screens displaying promotions from partner businesses, providing additional rewards and freebies beyond the regular discounts.
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